US Tech Solutions has decided to launch its Encanvas Secure & Live ES platform in India at IIM Lucknow. The launch is a first of its kind where a global consultancy is officially launching the software product suite at a B-school. Moreover, the company also plans to conduct a case study competition and let the winners of the contest be involved in the marketing charter for the product suite.

US Tech Solutions has planned to release the product for the use of IIM Lucknow community as well. This will help in building social communities within the students, faculty and alumni community. US Tech Solutions has also decided to work with the Incubation cell at IIM Lucknow to launch the software product at other educational institutions in India.

The launch will see the presence of the top management from US Tech Solutions including Ian Tomlin(Sales Director and author of “Cloud Coffee House”and “Agilisation” books), Manoj Agarwal (President), Sarabjeet Gill (Technical Head,Singapore), Andrew Lawrie (Software products division head) and Dhiraj Adya (VP-Corporate Strategy).

The Industry Interaction Cell (iic) of IIM Lucknow which is working with the US Tech Solutions on this launch sees this as a great opportunity for the students of all specializations (marketing, finance, stategy et al.) to apply their learning to an event which promises to test their expertise across the board be it in nontraditional marketing, marketing communication or managing technology.